For immediate release
Boucherville, March 17, 2010—FANBOX proudly welcomes the arrival of the BMR 360 Reward Program at BMR LE GROUPE retailers. The program allows consumers and contractors to accumulate BMR points on all purchases made at any of the participating BMR merchants. FANBOX is pleased to have worked hand in hand with this renovation industry leader, providing a complete range of integrated consulting services to help BMR make its dream come true. Thanks to FANBOX’s MS2 technology platform, BMR merchants will be able to claim that they truly know their customers and can attract them with promotions adapted to their needs and buying habits, redeemable on all in-store products and services and as travel credits.
For more than 10 years, FANBOX has been a Quebec leader in relationship technologies, loyalty programs and gift cards and is the developer of the MS2 platform, a unique and innovative multi-channel technological solution for building affinity groups. MS2 enables companies to maintain a real-time relationship with customers, wherever they are, and to move easily to automated marketing strategies. Each transaction becomes, in fact, an opportunity to communicate strategically with customers. FANBOX’s advice and tools make it possible to appeal to the right person, with the right offer, at the right time and in the right way.
BMR used the MS2 solution, along with basic business relationship values (i.e. in-depth knowledge of the customer), to develop its BMR 360 Reward Program. The program focuses on making customers feel that their needs are important and understood. “This way of doing business fosters a permissive rather than an intrusive marketing approach,” emphasizes Daleyne Guay, President of FANBOX and owner of the MS2 technology platform. “FANBOX acts as a dream catcher, providing companies with a tool that allows them to get closer to their customers to better anticipate their needs and meet them simultaneously… a type of crystal ball into customer satisfaction.”
Like all companies looking to connect with their customer base, BMR is enthusiastic about putting this strategy to work with a state-of-the-art tool that looks like other reward cards but has distinct advantages. The 360 BMR Reward Card is linked to a database of information that belongs to BMR. Once a transaction is made using the either the “consumer” or “entrepreneur” card, the program manager is able to communicate with customers by email, regular mail or other identified medium and offer products and promotions that meet a current or future need, based on the customer’s expectations. For example, in the days following the purchase of an “abc” brand drill, a customer might receive a promotion on product-related accessories (drill bits, for instance). “The BMR 360 Reward Program is innovative and meets the expectations of our customer base – consumers and contractors – and this new tool is flexible enough to keep pace with customer needs and market trends in the renovation-construction industry,” explains Yves Gagnon, President and CEO of Groupe B.M.R. Inc.
Developing the BMR 360 Reward Program posed new challenges for FANBOX. BMR is an umbrella association of independent merchants who operate some 180 renovation centres and hardware stores in Quebec, Ontario, New Brunswick, Nova Scotia and Prince Edward Island. To get the most out of the MS2 platform, six different checkout systems had to be integrated and adapted. The platform also had to enable BMR to manage the account details of contractors who paid for purchases through a variety of payment agreements rather than in the store. BMR points are, in this case, automatically applied when conditions of payment are met. Finally, the range of FANBOX services was broadened to include the training of BMR employees who are tasked with introducing the BMR 360 Reward Program, including its activation, advantages, use and distribution.
Since its founding in 2002, FANBOX has won the hearts of nearly 2 million consumers for its business clients in less than a decade. Heartened by its expertise and success, FANBOX is now setting its sights on conquering North American and European markets and has opened business development offices in Boston and Paris.
With increased efforts in technology research, major investments and a priority on innovation and quality standards, FANBOX is well-positioned to become the relationship management company with the best-performing client base.