lundi, novembre 09, 2009

Overview of Retail Customer Loyalty Programs: Seven Key Areas Leading Retailers Need to Focus on

Very good list of actionable best practices.

“In coming months, survival in retail will be directly related to the ability to understand, precisely, the shopper’s state of mind, deliver solutions that serve their interests, and effectively execute shopper marketing programs.” — Millerzell Research

Customer loyalty programs are intended to exactly deliver this — to be able to track and reward customer behavior – and statistics indicate that consumer participation in rewards programs is on the rise across all demographic segments.

Based on our experience delivering innovative customer engagement solutions for our retail clients and on available industry research, we’ve compiled a list of actionable best practices that can help retailers take their customer loyalty program to the next level.

Source : Tata Consultancy Services

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