Loyalty Leading Indicators

• Nearly 90% of Americans participate in some type of rewards program, and most are enrolled in more than one. (BusinessWeek)

• From 2006 to 2008, U/S. loyalty program memberships increased from 1.341 billion to 1.807 billion – an adjusted growth rate of nearly 25 percent. (Colloquy)

• 96% of people are currently a member of a reward scheme and 64% of people belong to three or more loyalty schemes. (The Wise Marketer)

• Reward program members are 70 percent more likely to be word-of-mouth champions (defined as customers who are "actively recommending" a product, service or brand) than the general population. (Colloquy)

• The percentage of overall active memberships in the U.S. – those memberships that demonstrate some type of engagement within a 12-month period – remains at 43.8 percent, with a blended average of 6.2 active memberships per household. (Colloquy)

• Consumer expectations regarding brand value went up 20 percent this year versus last. (Brand Keys)

• Just under two-thirds of consumers (65 percent) say price is becoming more important than convenience in brand purchases. (Information Resources Inc.)

• Seventy-three percent of customers who are enrolled in rewards programs say that they hope that data generated as a result of their participation in rewards programs are used to develop a better program for them. (Market Platform Dynamics)