Drinkers of Jarritos soft drinks in the US are being given the opportunity to turn in their bottle caps for prizes ranging from music downloads to HDTVs, through a new loyalty rewards promotion called Club Jarritos. Club Jarritos begins this month as a points-under-the-cap promotion through the Jarritos, Mineragua, and Jarritos Kids brands.
Anyone aged 13 or over can redeem points for prizes including CDs, Chivas T-Shirts, Voit soccer balls, and unique jewellery. Other rewards include gift cards for retailers such as JCPenney, Best Buy, and The Home Depot, as well as movie tickets, MP3 players, and even money transfers via MoneyGram. The promotion is being supported using Spanish-language radio, newspapers, magazines, the internet, and alternative media (such as e-blasts and text messaging). Details are available to consumers through the Club Jarritos bi-lingual web site as well as through in-store displays.
Source : The Wise Marketer
