Starbucks Coffee Co. is running a loyalty program based on 2D bar-code coupons deployed via SMS.
The coffee giant tapped digital technology provider Codilink, which specializes in mobile services helping companies to offer loyalty programs to their clients. The campaign is currently running in Guadalajara and San Luis Potosi, Mexico, but based on the 60 percent mobile coupon redemption rate, it is likely to be expanded.
Source : MobileMarketing
