TOP Food and Drug, a Washington State grocery chain operated by Haggen Inc., has deployed an RFID-enabled customer relationship program in its stores. The program, TOP Connection, uses RFID-enabled key tags (or adhesive tags for cellphones) to target customers with tailored marketing promotions and value-added services.
The TOP Connection system uses a software platform from Accelitec Inc. This system, which is interfaced with RFID readers placed at checkout terminals and the key tags issued to customers, functions as an on-demand customer acquisition and retention platform, and holds encrypted customer information on secure servers. The software platform is compatible with legacy hardware and software used by most retailers.
To participate in the program, customers enroll and set up an online profile, including personal information and product, communication and payment preferences. The amount of information provided by customers guides the level of participation in the program, with more detailed data accessing highly customized offers and marketing. Key tags, which are designed by Vanguard ID Systems and use UPM Raflatac HF RFID inlays, are issued after enrollment and scanned automatically at checkout.
Source RFID News
