Dating back to the days of its first release in July 2007—when it sold one million units in just the three days—the Apple iPhone has been a hot commodity. Now less than two years from its debut, the iPhone is poised to be a game changer in retailing and mobile commerce.
With this summer’s introduction of the iPhone OS 3.0 beta software, industry insiders predict Apple will integrate micro transaction technology allowing consumers to pay for products directly through their iTunes account without ever having to use a credit card.
With this summer’s introduction of the iPhone OS 3.0 beta software, industry insiders predict Apple will integrate micro transaction technology allowing consumers to pay for products directly through their iTunes account without ever having to use a credit card.
