CEOs building stronger relationships with customer & employee

National CEO Survey Highlights the Power of People.

Company leaders focus on the strength of internal and external relationship-building.

While CEOs ante up to the challenges of today’s competitive pressures and the current economic conditions, they’re recognizing the power of people. Whether better managing their company’s clients, employees or both, today’s CEOs are strengthening business by building stronger relationships with these individuals, according to the 2009 Management Action Programs Inc. (MAP) Quarterly CEO Survey conducted by Vantage Research. Surprisingly, these CEOs aren’t as concerned with lowering product prices to steer their companies through the recession right now. Instead, over 50 percent are now turning their attention to stabilizing or growing revenues through customer/client retention, using softer tactics, like beefing up services, interactions and communications, the survey indicates. As well, nearly 70 percent of these company leaders are motivating staff with simple, yet effective non-financial rewards, such as verbal and written recognition.

“The results from MAP’s latest survey demonstrate that in the face of today’s economic crisis, CEOs are going back to basics,” says Lee Froschheiser, president/CEO of MAP (www.mapconsulting.com), a veteran business-consulting firm that has accelerated sustained growth for over 13,000 companies and 160,000 executives since 1960. “There is renewed focus on treating both employees and customers right, which is a key driver in maintaining a sustainable business. If CEOs can rise to the challenge, they create a win-win situation: They retain their best employees and their best customers.”

Source : www.mapconsulting.com