FANBOX launched two new online modules for its MS2 platform: MS2 TARGETER and MS2 PROMOTION

Press release

For immediate release

FANBOX launched two new online modules for its MS2 platform: 

MS2 TARGETER and MS2 PROMOTION

Boucherville, Quebec, Canada, May 16, 2011 – FanBOX, the North American leader in relational technologies, announces that it has launched two new online modules for its MS2 platform: MS2 TARGETER and MS2 PROMOTION. These modules now allow our clients to easily and effectively define, in real-time, the segmentation of their target clientele as well as any promotion that targets them. The end result is a quick implementation of a personalized loyalty program.

MS2 TARGETER, an entirely new segmentation module, exploits all fields contained in the databases of customer loyalty and gift card programs. The module helps define a target clientele—information that can then be used for personalized marketing campaigns or promotional offers.

MS2 PROMOTION is a new module that allows a promotion to be applied to specific products or categories (SKU Based). In conjunction with MS2 TARGETER, MS2 promotions are applied to in-store transactions or an e-commerce website in real time.

An access manager allows us to manage our customers’ privileges in an entirely parameter-adaptive manner.  Access is given in relation to the level of security attributed by the client.

The updating of the MS2 technology platform (version 2.5) also includes increased functionality to post real-time data using dynamic spreadsheets. Search functionality is now available for all information contained in databases.

The new version of MS2 promises to deliver a better management experience for customer loyalty, prepaid card and gift card programs. The MS2 platform allows retailers, distributors and manufacturing businesses to maintain personalized relationships with their customers in real time.

MS2 version 2.5 also includes the following improvements:

• Posting of personalized reports and spreadsheets by users
• New search tools
• The exporting of data contained in spreadsheets in XLS, TXT, JPEG and PDF formats.
• A management interface geared specifically towards the management of retirement communities – COMMUNI-T

“FANBOX has been at the forefront of relational technologies that centre around loyalty programs for nearly 10 years,” said FANBOX president Daleyne Guay.  “Putting the MS2 TARGETER and MS2 PROMOTION tools online is part of our leadership mission in the field of relational technologies. The personalization of promotional campaigns by the customer as a function of their target market segmentation, category or specific product, is now an integral part of the MS2 platform. The end result is the creation of programs that perform better and respond to ever-changing consumer demands.”

FANBOX is a leader in loyalty programs and gift cards. Located in Boucherville (Quebec), the business also has offices in Boston (Massachusetts) as well as Paris (France). Since its founding in 2002, FANBOX has been a leader in technologies and relational marketing. From year to year, thanks to its extensive expertise, FANBOX has continued to set the benchmark for the successful establishment and management of loyalty programs and communities of interest.

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Source:

Daleyne Guay

President

FANBOX

Tel.: 450-463-3939

http://www.fanbox.net

FANBOX met en ligne deux nouveaux modules de sa plateforme MS2 : MS2 TARGETER et MS2 PROMOTION

 Communiqué de presse

Pour diffusion immédiate

FANBOX met en ligne deux nouveaux modules de sa plateforme MS2 :
MS2 TARGETER et MS2 PROMOTION

Boucherville, Québec, Canada le 16 mai 2011 – FanBOX,  leader nord-américain des technologies relationnelles annonce la mise en ligne de deux nouveaux modules de sa plateforme MS2, soit MS2 TARGETER et MS2 PROMOTION. Ces modules permettent maintenant à nos clients de définir en temps réel, de façon simple et efficace, la segmentation de leur clientèle cible et la promotion qui leur est destinée.  Le résultat : l’implantation rapide d’un programme personnalisé de fidélisation.

MS2 TARGETER, un tout nouveau module de segmentation, utilise l’ensemble des champs contenus dans les bases de données des programmes de fidélisation et cartes-cadeaux.  Ce module permet la définition d’une clientèle cible, qui sera utilisée par la suite à des fins de campagnes de marketing personnalisé ou offres promotionnelles.

MS2 PROMOTION, est un nouveau module qui permet d’appliquer une promotion à des produits ou catégories spécifiques (SKU Based).  Fonctionnant en tandem avec MS2 TARGETER, les promotions sont appliquées en temps réel sur des transactions en magasin ou sur un site de commerce électronique.

Un gestionnaire d’accès permet la gestion des droits par nos clients de façon entièrement paramétrable.  Les accès sont octroyés en fonction du niveau de sécurité attribué par le client.

La mise à jour de la plateforme technologique MS2 (version 2.5) inclut également des capacités accrues de l’affichage des données en temps réel via les tableaux de bord dynamiques.  Les fonctionnalités de recherches sont maintenant disponibles pour l’ensemble des informations contenues dans les bases de données.

La nouvelle version de MS2 promet de livrer une meilleure expérience de gestion d’un programme de fidélisation, cartes prépayées et cartes-cadeaux.  La plateforme MS2 est utilisée en temps réel par des détaillants, distributeurs et entreprises manufacturières désirant maintenir des relations personnalisées avec ses consommateurs.

MS2 version 2.5 inclus également les améliorations suivantes

• Affichage des rapports et tableaux de bord personnalisés par utilisateurs
•  Nouvel outils de recherche
• Exportation des données contenues dans les tableaux de bord, en format xls, txt, jpeg et pdf
• Interface de gestion spécifiquement orientée pour la gestion des résidences de personnes âgées – COMMUNI-T

Daleyne Guay, président « FANBOX est à l’avant-garde des technologies relationnelles en matière de programme de fidélisation depuis près de 10 ans.  La mise en ligne des modules MS2 TARGETER et MS2 PROMOTION fait partie de notre mission de leadership dans le domaine des technologies relationnelles.  La personnalisation des campagnes promotionnelles par le client en fonction de la segmentation d’un marché cible, et d’une catégorie ou d’un produit spécifique est maintenant partie intégrante de la plateforme MS2.  Le résultat se traduit par des programmes plus performants répondant aux demandes de plus en plus exigeantes des consommateurs ».

FANBOX est un chef de file en programmes de fidélisation et de cartes-cadeaux. Située à Boucherville (Québec), l'entreprise a également des bureaux à Boston (Massachusetts) ainsi qu'à Paris (France). Depuis sa création en 2002, FANBOX agit à titre de leader en technologies et en marketing relationnels. D'année en année, grâce à sa grande expertise, FANBOX est passée maître dans la gestion et l'implantation réussie des programmes de fidélisation et de communautés d'intérêts.

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Source:

Daleyne Guay
Président

FANBOX

Tel. : 450 463-3939 

• http://www.fanbox.net/

Michel Bougie joins FanBox as Vice-President Business Development

Michel Bougie joins FanBox as Vice-President Business Development after spending the last 10 years with Canada's largest loyalty company (LoyaltyOne - Airmiles). 

Michel is a Senior professional specialized in business development/consulting with expertise in retail and marketing gathered over 30 years in Banking, Credit Cards, Market research, Gas retailing, Grocery, Drugstores, Telecoms, Insurance, Data & Analytics and Loyalty/recognition solutions (Reader's Digest, Compusearch, Bank of Montreal). Info : mbougie@fanbox.net

Loyalty post from Seth Godin

Loyalty

Loyalty is what we call it when someone refuses a momentarily better option.

If your offering is always better, you don't have loyal customers, you have smart ones. Don't brag about how loyal your customers are when you're the cheapest or you have clearly dominated some key element of what the market demands. That's not loyalty. That's something else.

Loyal customers understand that there's almost always something better out there, but they're not so interested in looking.

Loyalty can be rewarded, but loyalty usually comes from within, from a story we like to tell ourselves. We're loyal to sports teams and products (and yes, to people) because being loyal makes us happy. Why else be a fan of the Cubs? Some customers like being loyal. Those are good customers to have.

Loyalty isn't forever. Sometimes, the world changes significantly and even though the loyal partner/customer likes that label, it gets so difficult to stick that he switches.

I think there's no doubt that some brands and teams and politicians and yes, people, attract a greater percentage of loyal fans than others. Not because they're bigger or better, but because they reinforce the good feeling some people get when they're being loyal. Hint: low price or supermodel good looks are not the tools of choice for attracting people who enjoy being loyal.

Rewarding loyalty for loyalty's sake--not by paying people for sticking it out so the offering ends up being more attractive--is not an obvious path, but it's a worthwhile one. Tell a story that appeals to loyalists. Treat different customers differently, and reserve your highest level of respect for those that stand by you.

FANBOX announces the opening of its Paris, France office.

FANBOX, a leader in loyalty programs and gift cards, announces the opening of its Paris, France office.

"Our new office in France becomes the company's first overseas franchise territory and an important step toward achieving our goals," explained Daleyne Guay, president of FANBOX.

FANBOX France will be led by Jocelyn Cayer who is responsible for developing the French market for FANBOX's COMMUNI-T brand, which features an innovative card designed for retirement communities and school campuses. COMMUNI-T is a safe, easy and convenient way to make purchases without the need to carry cash, thereby reducing the risk of theft in retirement residences and on campuses.

"I am delighted to be associated with a company as dynamic as FANBOX," said Jocelyn Cayer. "My first priority is to put everything in place to develop the French market and build awareness for the company. In France, companies increasingly recognize the need to seduce their customers and FANBOX offers a range of innovative products to help reach that goal."

"We are pleased to welcome Jocelyn Cayer to our team. He has the background and experience needed to develop our new office in France, which remains a key market priority and a natural fit for our company," stated Daleyne Guay. "French retailers are dynamic and avant-garde in their approach to business and very few private customer loyalty programs currently exist. The opportunity for FANBOX to build awareness for its products and offer its expertise to the French market is huge."

FANBOX is a leader in "SKU-based" loyalty programs and gift cards. Headquartered in Boucherville (Quebec), the company also has offices in Boston (Massachusetts) as well as in Paris (France). Since its founding in 2002, FANBOX has been a leader in technologies and relational marketing. From year to year, thanks to its extensive expertise, FANBOX has continued to set the benchmark for the successful establishment and management of loyalty programs and affinity groups.

FANBOX, a leader in loyalty programs and gift cards, obtains VeriFone V(x) certification

 Press release

 For immediate release

FANBOX, a leader in loyalty programs and gift cards, obtains VeriFone V(x) certification

Boucherville, July 19, 2010 – FANBOX is pleased to announce the successful inclusion of the VeriFone V(x) technology certification program in its loyalty programs, prepaid cards and gift cards. As of today, all retailers using VeriFone V(x) terminals for their banking transactions will be able to process FANBOX loyalty cards, prepaid cards and gift cards.

“This is excellent news for retailers using VeriFone V(x) banking terminals! Not only can loyalty programs and gift cards be grown among these merchants, but they will be able to take advantage of numerous benefits that will increase their revenue and reinforce their brand names. The programs put forth by FANBOX have become excellent tools for seducing customers,” affirmed FANBOX president Daleyne Guay.

“As well as using our loyalty cards, prepaid cards and gift cards, retailers will be able to benefit from a multitude of services specially developed for them. By using our loyalty programs, by means of our unique MS2 platform, retailers can communicate in real time with their customers. In doing so, each transaction becomes a golden opportunity to interact with them,” Daleyne Guay added. 

FANBOX is a leader in “SKU-based” loyalty programs and gift cards. Headquartered in Boucherville (Quebec), the company also has offices in Boston (Massachusetts) as well as in Paris (France).  Since its founding in 2002, FANBOX has been a leader in technologies and relational marketing. From year to year, thanks to its extensive expertise, FANBOX has continued to set the benchmark for the successful establishment and management of loyalty programs and affinity groups.

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Information:

FANBOX

http://www.fanbox.net

FANBOX, leader dans les programmes de fidélisation et de cartes-cadeaux, obtient la certification technologique VeriFone V(x)

 Communiqué de presse

 Pour diffusion immédiate

FANBOX,  leader dans les programmes de fidélisation et de cartes-cadeaux, obtient la certification technologique VeriFone V(x)

Boucherville, le 19 juillet 2010 – FANBOX, est fière d’annoncer, aujourd’hui, la réussite du programme de certification de la technologie VeriFone V(x) pour ses programmes de fidélisation, cartes prépayées et cartes-cadeaux.  Dorénavant, tous les détaillants utilisant les terminaux VeriFone V(x) pour leurs transactions bancaires pourront utiliser des cartes de fidélité, cartes prépayées et cartes-cadeaux de FANBOX.

« C’est une excellente nouvelle pour les détaillants utilisant les terminaux bancaires VeriFone V(x)! Non seulement les programmes de fidélisation et cartes-cadeaux FANBOX pourront croître à travers ces marchands, mais ces derniers pourront bénéficier de plusieurs avantages dont l’augmentation de leur revenu et le renforcement de leur marque de commerce.  Les programmes mis de l’avant par FANBOX deviennent d’excellents outils de séduction de la clientèle » a déclaré Daleyne Guay, président de FANBOX.

« En plus de traiter nos cartes fidélités, cartes prépayées et cartes-cadeaux, les détaillants pourront bénéficier d’une multitude de services conçus spécialement pour eux.  En utilisant nos programmes de fidélisation, par le biais de notre plateforme technologique unique appelée MS2, les détaillants pourront communiquer en temps réel avec leurs clients.  Chaque transaction devient donc une occasion en or d’interagir avec eux » a poursuivi Daleyne Guay.

FANBOX est un chef de file en programmes de fidélisation niveau produit «SKU Based» et de cartes-cadeaux. Située à Boucherville (Québec), l'entreprise a également des bureaux à Boston (Massachusetts) ainsi qu'à Paris (France). Depuis sa création en 2002, FANBOX agit à titre de leader en technologies et en marketing relationnels. D'année en année, grâce à sa grande expertise, FANBOX est passée maître dans la gestion et l'implantation réussie des programmes de fidélisation et de communautés d'intérêts.

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Source:

http://www.fanbox.net/Fanbox/fr/index.html

Notre nouveau site Web est en ligne

Le nouveau site Web de FanBox est en ligne.

FanBox recherche un analyste-programmeur PHP

Poste Permanent Analyste-développeur

SUPÉRIEUR IMMÉDIAT Vice-président opérations

Champ d’expertise Développement de produits et solutions de fidélisation

Lieu de travail Boucherville

Faites parvenir votre cv à cooljobs@fanbox.net

L’opportunité…

En tant que membre de l’équipe de développement, vous aurez la chance de travailler sur des produits de fidélisation innovateurs déployés en mode SAAS. Vous serez appeler à effectuer du développement et contrôle de qualité de nos produits. Le candidat s’assurera de travailler dans des outils de technologie récente telles que le Framework Zend sous le langage PHP 5. Il aura aussi à collaborer avec l’équipe de la clientèle afin de résoudre des problèmes complexes. Si vous avez envie de travailler dans une firme en croissance et que vous souhaitez œuvrer dans un environnement vous permettant de mettre à profit votre polyvalence, n’hésitez pas à nous envoyer votre curriculum vitae!

Principales fonctions et responsabilités :

· Effectuer de la programmation;

· Effectuer les essais fonctionnels et intégrés;

· Définir le plan de mise en production;

· Respecter les standards et normes et les appliquer avec notre Framework;

· Assurer le transfert d’expertise à l’équipe;

· Mettre à jour la documentation relative aux services et fonctions affectées par les modifications;

· Apporter le support nécessaire au service à la clientèle.

Votre profil…

· Connaissances des standards LAMP (Linux, Apache, MySql, PHP);

· Connaissance du Framework Zend version 1.9 et plus;

· Connaissances du langage PHP 5;

· Vous possédez DEC un diplôme universitaire de premier cycle ou l’équivalent;

· Vous avez 1 à 3 ans d’expérience en développement de produits transactionnels et des Web services;

· La connaissance des applications et ou d’interface de terminaux de points de vente (P.O.S) sera également considérée comme un atout.

Compétences Clés :

Pour avoir du succès dans ce rôle vous devez :

• Bilinguisme (français et anglais parlé et écrit);
• Avoir une facilité de rédaction synthèse et structurée;

• Avoir de la facilité à travailler en équipe;
• Être orienté sur les résultats;
• Être débrouillard, autonome et déterminé;
• Vous avez un souci de développer des produits de qualité.

Gala Chambre de commerce de Sherbrooke - Le Siboire

Gala Chambre de Commerce de Sherbrooke 2010. Publicité du gagnant Le Siboire dans laquelle le FANBOX est commanditaire. Félicitation au gagnant.

Publicité BMR Carte 360

The magic of FANBOX technology ushers in a marketing revolution at BMR LE GROUPE

Press Release

For immediate release

Boucherville, March 17, 2010—FANBOX proudly welcomes the arrival of the BMR 360 Reward Program at BMR LE GROUPE retailers. The program allows consumers and contractors to accumulate BMR points on all purchases made at any of the participating BMR merchants. FANBOX is pleased to have worked hand in hand with this renovation industry leader, providing a complete range of integrated consulting services to help BMR make its dream come true. Thanks to FANBOX’s MS² technology platform, BMR merchants will be able to claim that they truly know their customers and can attract them with promotions adapted to their needs and buying habits, redeemable on all in-store products and services and as travel credits.

For more than 10 years, FANBOX has been a Quebec leader in relationship technologies, loyalty programs and gift cards and is the developer of the MS² platform, a unique and innovative multi-channel technological solution for building affinity groups. MS² enables companies to maintain a real-time relationship with customers, wherever they are, and to move easily to automated marketing strategies. Each transaction becomes, in fact, an opportunity to communicate strategically with customers. FANBOX’s advice and tools make it possible to appeal to the right person, with the right offer, at the right time and in the right way.

BMR used the MS² solution, along with basic business relationship values (i.e. in-depth knowledge of the customer), to develop its BMR 360 Reward Program. The program focuses on making customers feel that their needs are important and understood. “This way of doing business fosters a permissive rather than an intrusive marketing approach,” emphasizes Daleyne Guay, President of FANBOX and owner of the MS² technology platform. “FANBOX acts as a dream catcher, providing companies with a tool that allows them to get closer to their customers to better anticipate their needs and meet them simultaneously… a type of crystal ball into customer satisfaction.”

Like all companies looking to connect with their customer base, BMR is enthusiastic about putting this strategy to work with a state-of-the-art tool that looks like other reward cards but has distinct advantages. The 360 BMR Reward Card is linked to a database of information that belongs to BMR. Once a transaction is made using the either the “consumer” or “entrepreneur” card, the program manager is able to communicate with customers by email, regular mail or other identified medium and offer products and promotions that meet a current or future need, based on the customer’s expectations. For example, in the days following the purchase of an “abc” brand drill, a customer might receive a promotion on product-related accessories (drill bits, for instance). “The BMR 360 Reward Program is innovative and meets the expectations of our customer base – consumers and contractors – and this new tool is flexible enough to keep pace with customer needs and market trends in the renovation-construction industry,” explains Yves Gagnon, President and CEO of Groupe B.M.R. Inc.

Developing the BMR 360 Reward Program posed new challenges for FANBOX. BMR is an umbrella association of independent merchants who operate some 180 renovation centres and hardware stores in Quebec, Ontario, New Brunswick, Nova Scotia and Prince Edward Island. To get the most out of the MS² platform, six different checkout systems had to be integrated and adapted. The platform also had to enable BMR to manage the account details of contractors who paid for purchases through a variety of payment agreements rather than in the store. BMR points are, in this case, automatically applied when conditions of payment are met. Finally, the range of FANBOX services was broadened to include the training of BMR employees who are tasked with introducing the BMR 360 Reward Program, including its activation, advantages, use and distribution.

Since its founding in 2002, FANBOX has won the hearts of nearly 2 million consumers for its business clients in less than a decade. Heartened by its expertise and success, FANBOX is now setting its sights on conquering North American and European markets and has opened business development offices in Boston and Paris.

With increased efforts in technology research, major investments and a priority on innovation and quality standards, FANBOX is well-positioned to become the relationship management company with the best-performing client base.

http://www.fanbox.net

La magie technologique de FANBOX opère une révolution dans le marketing de BMR LE GROUPE

BOUCHERVILLE, QC, le 17 mars - FANBOX est fière de voir apparaître aujourd'hui chez les marchands de la bannière BMR LE GROUPE, le Programme de récompense 360 BMR. Ce programme permet aux consommateurs et aux entrepreneurs d'accumuler des points BMR sur tous leurs achats effectués chez l'un des marchands participants. En accompagnant ce chef de file de la rénovation tout au long du développement de ce programme à travers une gamme de services-conseils complète et intégrée, FANBOX a permis à BMR de passer du rêve à la réalité. Grâce à la plate-forme technologique MS2 de FANBOX, BMR pourra dorénavant se targuer de très bien connaître ses clients pour mieux les séduire par des offres promotionnelles adaptées à leurs besoins et à leurs habitudes d'achats, applicables sur tous ses produits et services offerts en magasin ou en crédits-voyages.

Leader dans le domaine des technologies relationnelles et programmes de fidélisation et cartes-cadeaux au Québec depuis plus de 10 ans, FANBOX a développé la plate-forme MS2, une solution technologique multicanal innovatrice. Cette technologie, unique à FANBOX, permet aux entreprises d'entretenir une relation en temps réel avec leur clientèle, où qu'elle soit. De plus, MS2 rend les entreprises capables de procéder facilement à l'automatisation de leurs stratégies de marketing. Chacune des transactions devient, en fait, une occasion de communiquer avec la clientèle de façon judicieuse. En bref, les conseils et outils de FANBOX offrent la possibilité de rejoindre la bonne personne, avec la bonne offre, au bon moment et de la façon souhaitée par le commerçant.

C'est l'utilisation de la solution MS2, couplée aux valeurs fondamentales de la relation d'affaires, soit la connaissance intime du client, qui ont amené BMR à développer le Programme de récompense 360 BMR. Il permet au consommateur de sentir que ses besoins sont importants et connus. "Cette façon de faire, préconise une approche marketing permissive plutôt qu'intrusive" souligne le président de FANBOX et propriétaire de la plate-forme technologique MS2, Daleyne Guay. "FANBOX agit comme un capteur de rêves en mettant à la disposition de ses clients un outil qui leur permet de se rapprocher de leur clientèle pour mieux anticiper leurs besoins et y répondre en simultanée... comme le ferait un devin!" ajoute M. Guay.

BMR est enthousiaste, comme toute entreprise qui se veut branchée sur les besoins de sa clientèle, de mettre en pratique cette stratégie à l'aide d'un outil de pointe qui, bien qu'en apparence ressemble à d'autres cartes de récompense, comporte des avantages distinctifs. La Carte 360 BMR est reliée à une base de données dont les renseignements appartiennent à BMR. Suite aux transactions effectuées avec la carte "consommateur" ou "entrepreneur" 360 BMR, le gestionnaire du Programme peut rejoindre ses clients par courriel, par la poste ou d'autres médias identifiés et leur proposer des produits et promotions susceptibles de satisfaire un besoin, actuel ou futur, conforme à leurs attentes. Par exemple, un client qui se procure aujourd'hui une perceuse de marque "abc" pourrait recevoir, dans les jours qui suivent son achat, une promotion applicable sur les accessoires (des mèches par exemple) reliés à ce produit. "Le Programme de récompense 360 BMR est innovateur. En plus de répondre aux attentes de notre clientèle - consommateurs et entrepreneurs - ce nouvel outil nous offre toute la flexibilité requise pour évoluer au gré des besoins de cette dernière et des tendances du marché de la rénovation-construction" a déclaré le président et chef de la direction du Groupe B.M.R. inc., monsieur Yves Gagnon.

Le développement du Programme de récompense BMR 360 comportait de nouveaux défis pour FANBOX ; mentionnons d'abord que BMR est un regroupement de marchands indépendants qui exploitent quelque 180 centres de rénovation et quincailleries au Québec, en Ontario, au Nouveau-Brunswick, en Nouvelle-Écosse et à l'Île-du-Prince-Édouard. Aussi, pour maximiser l'utilisation de la plate-forme MS2, il a fallu l'intégrer et l'adapter à six systèmes de caisse différents. La plate-forme devait aussi permettre à BMR de gérer la spécificité des comptes entrepreneurs qui effectuent leurs achats autrement qu'en magasin et dont les ententes de paiement varient. Les points BMR sont alors applicables automatiquement lorsque leurs conditions de paiement sont respectées. Enfin, la gamme de services de FANBOX s'est étendue jusqu'à la formation des employés de la bannière qui sont appelés à présenter le Programme de récompense 360 BMR ; son activation, ses avantages, son usage, sa diffusion, etc.

C'est en 2002 que FANBOX voit le jour. En moins d'une décennie, FANBOX a su conquérir pour ses entreprises clientes le cœur de près de 2 millions de consommateurs. Forte de son expertise et de ses succès, FANBOX se lance à la conquête des marchés nord-américains et européens, avec l'ouverture de bureaux de développement des affaires à Boston et à Paris.

En multipliant les efforts dans la recherche technologique, en réalisant des investissements majeurs et en plaçant l'innovation et les standards de qualité en priorité, FANBOX se positionne avantageusement pour devenir l'entreprise de gestion de relations avec la clientèle la plus performante.

GROUPE BMR | Carte 360 BMR ! Un nouveau programme de récompense chez BMR LE GROUPE

GROUPE BMR | Carte 360 BMR ! Un nouveau programme de récompense chez BMR LE GROUPE

Loyalty predictions for 2010

In 2010, the loyalty landscape will continue to be quite dynamic as companies continue to adapt to the uncertain economic climate. In particular, here are a few predictions for three specific industries:

FINANCIAL SERVICES: credit and debit issuers will continue to reflect on how to evolve their loyalty program value propositions in a challenging regulatory environment. With high levels of negative public opinions of the banking industry, issuers will have to navigate carefully as they make changes to existing rewards programs.

Among forward-thinking banks, we may see a trend toward the simplification of the loyalty options they provide cardholders rather than the adoption of annual fees for reward cards.

RETAIL will continue to see strong growth in loyalty efforts. For example, the executive teams of two major retailers (Walgreens and Rite Aid) have already publicly proclaimed that they will launch customer loyalty programs. We expect we will see other major retailers follow their lead. Retailers continue to increase their efforts to leverage customer insights from loyalty programs in ways that move well past simple marketing applications. In fact, about 10 retailers are already actively finding ways to apply customer-specific insights into their merchandising strategy. In 2010, more retailers are expected to make strides in progressing on the path to "enterprise loyalty".

TRAVEL Some airlines and hotels will start to reap the fruits of their efforts to improve their rewards and benefits. Several companies like Hyatt, Marriott and Delta have reengineered many of their elite membership benefits to encourage frequent travelers to consolidate their travel activities with just their brand. As the economy begins to improve in 2010, many of the loyalty leaders in the travel industry will be well positioned to capture an even greater share of the frequent traveler's business as companies start to loosen travel and entertainment budget restrictions.

The U.S. loyalty landscape is vibrant and growing. And, while companies face challenges in ensuring their loyalty programs are distinct and set up for long-term sustainability, continued growth is expected in loyalty efforts and customer adoption. In fact, 2010 may be the year that the number of U.S. loyalty program memberships exceeds 2 billion.

Source : Promo magazine

Author : Kelly Hlavinka. She can be reached at Kelly.Hlavinka@colloquy.com

Overview of Retail Customer Loyalty Programs: Seven Key Areas Leading Retailers Need to Focus on

Very good list of actionable best practices.

“In coming months, survival in retail will be directly related to the ability to understand, precisely, the shopper’s state of mind, deliver solutions that serve their interests, and effectively execute shopper marketing programs.” — Millerzell Research

Customer loyalty programs are intended to exactly deliver this — to be able to track and reward customer behavior – and statistics indicate that consumer participation in rewards programs is on the rise across all demographic segments.

Based on our experience delivering innovative customer engagement solutions for our retail clients and on available industry research, we’ve compiled a list of actionable best practices that can help retailers take their customer loyalty program to the next level.

Source : Tata Consultancy Services

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Cost-Per-Lead Figures Vary by Vertical

Companies in the travel industry have the highest cost-per-lead (CPL) to obtain basic consumer information through opt-in digital advertising, while companies in the technology industry have the lowest CPL for basic information but the highest CPL for premium information, according to a report by online lead generation firm Pontiflex , which breaks out the costs of both types of leads by vertical.

In its “Cost-per-Lead Advertising Data Report,” Pontiflex defines basic data as information such as a user’s first name, last name, e-mail address and postal address. Premium fields include more detailed data such as telephone numbers, social networking usernames, and custom questions.

Not surprisingly, the higher the number of fields of information collected, the higher the cost per lead. However, paying more doesn’t always mean a company is guaranteed more and better leads. Asking for additional fields of information increases drop-off and reduces lead volume, Pontiflex said.

Pontiflex’s analysis found that the overall cost for a basic lead, across all industries is $0.60, while the cost for a premium lead is $2.27. However, the increases are not consistent across industries.

Full article : www.marketingcharts.com

Consumers use loyalty programs to save money

A recently released study by First Data, entitled “2009 Consumer Loyalty Study,” found that more and more consumers are signing up for, or regularly using, reward programs, especially when it comes to fuel and convenience-store purchases.

According to a report in Progressive Grocer, 35% of consumers who are members of gas rewards programs indicated their choice of retailer was “very” influenced by that membership.

Other findings included: Although the vast majority of consumers prefer coupons for discounts on total purchase, just 61% of members indicated that they receive that reward as a member of a retail rewards program.

Also, reports of frustration with loyalty programs are on the decline. More members say they haven’t experienced any problems or frustrations related to rewards programs (20% in 2009 compared with 14% in 2008).

Rewards Programs Adapt to the Recession

Despite the recession, U.S. consumer participation in rewards programs is on the rise across all demographic segments, according to COLLOQUY research released today. The study reports a 19% participation growth by the general population since 2007.

Consumers are leaning on loyalty programs to stretch household budgets further by earning rewards for their purchases. The retail category demonstrates the highest positive impact in reward program attitudes, with 75% of 2,152 surveyed reporting a net neutral or positive effect on their program participation as a result of the economy. The Financial Services sector remained relatively flat, with 52.7% reporting "no difference" in the impact of the recession on program participation.

• One-third of consumers find retail loyalty programs "more important" when battling tough times
• 18 to 25 year old Millennials represent fasting growing demographic

Loyalty marketing programs recognize and reward the best customers of a business. The statistics are included in COLLOQUY’s latest white paper titled, "After the Meltdown: Consumer Attitudes and Perceptions About Loyalty Programs in the Post-Recession Economy." The paper is available for a free download at www.colloquy.com/whitepapers.

Source : Colloquy

Five Ways Social Marketing can Improve Customer Loyalty

An article in multichannelmerchant.com says: "Social marketing programs are not about hard sells to your customers. Rather, social marketing programs should be about connecting with your customers for the long-term —on their terms—and sharing information and experiences."

Source : multichannelmerchand.com

Rt: 10 Tips for Building Customer Loyalty

Sustaining a loyal client base is one of the biggest challenges that businesses face each day. You may have hundreds of competitors, so how can you market your product to obtain consumer loyalty? Consumer loyalty comes from attaching a certain perceived value to your product in the mind of your consumer. In order to create this perceived value you have to establish relationships and trust with your customers. Here are some useful tips to help companies maintain and generate loyal customers:

#1 How is your earning rates for loyalty program rewards? Analyze earning rates by segments to understand engagement of target segments.

#2 Have you analyzed your reward program redemption rates. Who redeems? What do they buy? What’s the average sale at redemption?

#3 For your loyalty rewards program, which customer earn the rewards and are not redeeming. Do you have a plan to engage them?

#4 Hard benefits, like rewards, are just one part of the value proposition. What are your soft benefits that build the emotional connection?

#5 Enhance your loyalty program value proposition by tailoring soft benefits to resonate with key growth and retention customer segments.

#6 Tiering your loyalty program gives your customers a reason to give you a greater share of wallet and creates upward migration in spend.

#7 Loyalty benefits should be a mix of hard and soft benefits. Hard benefits reinforce value and soft benefits build emotional connection.

#8 Create an Internal Communications plan for your loyalty program to educate everyone on the value to the organization and to the customer.

#9 Internal communication plan should educate, motivate and engage employees in supporting the loyalty program and company goals.

#10 Internal communication plan for your loyalty program need to include a dashboard of results at the program, customer and employee level.

Source : 10 Tips for Building Customer Loyalty by Sallie Burnett